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How Tinder Dating Site Ignited The Dating Revolution

Tinder, a social-based mobile application was developed to enable users to chat and find hookups through liking or disliking the various users that one come across with on the platform.
The information available to users is based on pictures and a short bio that the users have written about themselves along with linking Instagram and Spotify accounts.
Tinder is considered to be one of the most popular and successful dating apps since it was founded in 2012 by Sean Rad, Jonathan Badeen and Justin Mateen.

It is easy to use and also free! Many consider that its phenomenal success changed the way people encounter partners. Tinder is so popular that other dating sites like must utilize aggressive marketing strategies with grand discounts to stay relevant.

How does Tinder work?
Tinder builds a user profile with photos that have already been uploaded by the use of a Facebook account. Therefore the necessary information is gathered, and the users' social graph is analyzed. Users who are most likely to be compatible based on location, common interests and mutual friends are put on a list of matches.
Based on the results, the app allows one user to like another user anonymously (by swiping to the right) and if two users' like each other then it is considered a match and therefore they can chat within the app.

Features of the App.
Swipe - This is an algorithm-based feature which provides users to swipe right to like potential matches and swipe left to continue their searches.
Common connections - Users can see whether they share a mutual friend.
Instagram integration – This enables users to access other users' Instagram profiles.
Tinder Gold - This feature allows users to see those who have already liked them before swiping.

See below for an infographic about this.

infographic by


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